Getting clients from networking immediately is unlikely. Not impossible, but it’s unlikely that you are going to meet “the one” the first time you log onto a session. It’s a slow burn, longer term prospect. And one which will yield bigger and better results in the long run.
There is no absolute formula to making connections and landing contracts with your networking skills. But here are 5 tips from meeow to help you significantly increase your odds.
- Don’t “we” all over people
Your pitch is your networking presentation. It’s your chance to put your business into the spotlight, so it needs to be right. If you want to get clients from networking, don’t ”we” all over them! Don’t tell people what “we” do, tell them what “we” can do for “you”. Make your content directly relevant to the audience in the room. And how do you do that…
- Do tell stories
Did you know that scientific research shows that wrapping your message in a story makes it up to 22x more memorable? If you can deliver a story of how your business has helped a client to achieve their goal, you are onto a winner. Make it a story with real examples of where your business helped a client smash their goals. If people hear stories about people like them, it makes what you do more accessible.
- Don’t worry about it (too much)
Putting pressure on yourself to land a client every time you go to a networking event is going to make you miserable. Instead, set more manageable goals, such as having at least one conversation with a new contact. Or maybe getting advice for an issues you have in your business. The best networking meetings are the ones that you go to with few expectations as, this way, you open yourself up to possibilities. Because you never know who you are going to meet.
- Do talk to everyone
Even if you have the guest list, there are no guarantees as to who will be in the room. You may find nobody who fits the ideal client persona you have in your head. Does that make the meeting a waste of time? Absolutely not. You don’t know who they know – they might have your perfect customer in their mental rolodex.
- Don’t be afraid to follow up
On a meeow, there are up to 4 people in the room. If you really hit it off with someone, make sure that you ask them if they have time to stay on at the “after meeow” to continue the conversation. At the very least connect with your new contacts on LinkedIn in a timely manner (i.e. within a day or two, so they remember who you are!).
If you want to try these tips out, just sign up for a 14-day free trial on meeow, the world’s first 24/7 online networking platform www.meeow.com.
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