What’s the best place to start when you want to launch your own business?
We think it’s the customer. Only by getting a deep understanding of your ideal customer, what
they look like, what they do, what needs, challenges and pain points they have can you really
start to design your business.
The most successful businesses are designed around the customer so it makes commercial
sense to start there as well. It also means that you can easily describe your ideal customer to
fellow business owners when looking for referrals. And that makes it easier for people to
recommend you!
So, how do you get that detailed understanding? We recommend starting by creating customer
personas or avatars – it takes time but it’s the right thing to do!
Imagine not doing this and saying your service or product is for SMEs. There are over 5 million in
the UK ranging from solo entrepreneurs to businesses with up to 250 staff and £250m turnover.
Can your product or service really be right for all of them? Probably not! So get specific!
How do you create customer personas? Check out our advice and download our free templates
at https://www.bubulexpert.com/advice/advice-68/
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