PwC Latest Insights

PwC’s 25th Annual Global CEO survey   Every year, PwC conducts a global survey of the CEOs of major companies. The Annual Global CEO Survey is a flagship PwC survey, in which the views of thousands of chief executives around the world take part. Now in its...

Why You Need A Marketing Calendar

When you are running a small business, marketing is vital. You need to regularly get consistent messages in front of your target market. However, often this is the first thing that gets dropped when you get busy. Annoyingly, this means that you will eventually become...

Start Your Net Zero Journey Today

Leeds City Region Enterprise Partnership (the LEP) and the Mayor of West Yorkshire are working towards creating a net zero carbon regional economy by 2038. Businesses will play a vital role in this transition. Adopting cleaner, greener strategies makes great business...

Virtual India Trade Mission

Northern Powerhouse Food & Drink Mission Programme: India Meet the Buyer, March 2022 Virtual Programme   The Department for International Trade (DIT) is delighted to invite food & drink producers from across the Northern Powerhouse to part two of the...

The Importance of Innovation

Have you noticed; everyone is talking about innovation? Growth was yesterday’s buzzword; innovation is today’s focus. But why?   Definitions vary but a good definition for innovation is the creation, development and implementation of a new product, process or...

Blue Ocean Or Red Ocean?

When you launch a business there are two approaches you can take:   Red ocean is where you deliver a similar product or service to others, trying to take market share by offering better pricing or products (or maybe just better marketing!). The advantage is that...