It costs 12 times more to acquire a new customer as it does to get repeat sales from an existing one. And an existing customer will typically spend 50% more than a new customer would.
It makes sense to have a customer loyalty scheme. Here’s a tip:
Use a loyalty card with 12 spaces on but stamp the first two when you give it to a customer before they buy. This means they see it as valuable immediately and it will double the number of customers coming back to you. Strange but true!
Get more advice like this at https://www.bubulexpert.com/existing-sme/
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